Regulations

"Principal Implementation Regulations for the GOOD DESIGN AWARD 2024" stipulate the outline of the GOOD DESIGN AWARD 2024 project. In accordance with the principal implementation regulations, various relevant regulations are prescribed. 

Organizer and supporters

Our Ideals

Screening perspectives

Whether tangible or intangible, GOOD DESIGN AWARD evaluates the quality of things that people create to achieve certain ideals and purposes as design. The jury members will consider the following "screening perspectives" to determine whether or not the entries are good designs based on a composite of various views of design context, purpose, process, and outcome.

• Whether due considerations, including usability, understandability, friendliness, etc., are given to users

• Whether various considerations, including safety, security, environment, physically weak persons, etc., are given to maintain the credibility

• Whether the design gains the sympathy of users

• Whether the design has attractiveness and induces users’ creativity

• Whether issues are skillfully solved by using new technology and materials or through creativity

• Whether the entry is reasonably designed or planned with appropriate technology, method, and quality

• Whether the entry contributes to the creation of a new industry or business

• Whether the entry contributes to the creation of new cultures, such as a new method, lifestyle, communication, etc.

• Whether the entry contributes to the realization of the sustainable society

• Whether the entry suggests new value, such as a new method, concept, style, etc. to society

• Whether the entry puts past contexts and accumulated achievements to propose new value.

• Whether the entry proposes a highly sustainable solution from medium- and long-term perspectives.

• Whether the entry represents continual improvements in accordance with the times.

Project Policies for 2024

For the GOOD DESIGN AWARD 2024, we have once again appointed Mr. Seiichi Saito as the Chairperson of the Judging Committee, with Mr. Jin Kuramoto and Ms. Yuko Nagayama as Vice-Chairpersons. This year’s theme, “Brave Attitude, Organic Design,” derived from last year’s Focused Issues, complements the usual evaluation perspectives of the GOOD DESIGN AWARD (human, industry, society, and time). In addition to these criteria, we evaluated whether each design was created with a willingness to break free from conventional practices and preconceived notions, as well as the flexibility to adapt to various people, places, and situations involved.

The main points are as follows:

Discovery of Outstanding Designs and Promotion of Applications Domestically and Internationally

During the application period, we organized numerous briefing sessions and consultations both domestically and internationally to motivate potential applicants. In mainland China, we continued collaborating with local media and used multiple channels, including social media and online ads, to promote the award. In Taiwan, we leveraged a well-established podcast channel that has been active since 2022 to share information and discussions on exemplary Japanese designs, thereby enhancing the understanding of GOOD DESIGN AWARD.

Strengthening Information Dissemination Through Owned Media

Launched last year, the “.g Good Design Journal,” an information dissemination section of the official GOOD DESIGN AWARD website, has established itself as a design media outlet by regularly publishing updates on the screening process, and showcasing winners and awarded designs. Official social media accounts on platforms like Facebook and Instagram have also continued to grow in follower count each year. By updating content in a timely and relevant manner, these accounts have enhanced their role as accessible media that bring the GOOD DESIGN AWARD and its recipients closer to general audiences.

Modification of the “GOOD DESIGN GRAND AWARD” Election Method and the Launch of the “Our Favorite G Mark” Event

This year, all of the GOOD DESIGN GOLD AWARDs, which are selected by the Judging Committee, will be considered finalists for the GOOD DESIGN GRAND AWARD, and it will be decided by a vote of the jury members and the winners only as the design professionals, to elect the one design that is recognized as the most outstanding of the year's awarded works. In parallel with the Grand Award, we also held a voting event called “Our Favorite G Mark” in which anyone who visited the exhibition could vote, creating an opportunity to raise awareness of outstanding designs.

Types of Awards

GOOD DESIGN AWARD is presented to entries recognized as excellent designs from among all entries, and then 100 winners with superior designs are chosen as GOOD DESIGN BEST100.
Next, the Judging Committee chooses winners of the GOOD DESIGN GOLD AWARD and GOOD FOCUS AWARD as well as finalists for the GOOD DESIGN GRAND AWARD from the GOOD DESIGN BEST100.
The winner of the GOOD DESIGN GRAND AWARD is chosen from the finalists for that award voting by the jury members, winners, and others.