GOOD DESIGN AWARD
An only comprehensive design evaluation and promotion mechanism in Japan.
Together with G Mark, it has been recognized by a wide range of people for more than 60 years,
and has continued its activities to make people's lives and society better through design.
Founded in
1957
~
Total awards
Approx.
50,000
items
Awareness rate in Japan
83.6
%
*2020年度調査 「グッドデザイン賞」の認知率より
What is GOOD DESIGN?
What kind of design is considered GOOD by the GOOD DESIGN AWARD?
It is not just the beauty of an object,
but the ability to make people, society,
and the future more well-off.
Screening perspectives for GOOD DESIGN AWARD
Human perspective
Usability, friendliness User sympathy
Industrial perspective
New technology, new material ingenuity Creation of a new business
Social perspective
Creation of new cultures Realization of the sustainable society
Time perspective
Medium and long-term perspectives New value, sustainability
That's what "GOOD DESIGN" is all about!
Feedback from the winners
(From the 2024 survey)
Motivation for application
* The following are the top three answers
Increase the visibility of products and services
![[graph]応募動機1/3 2025](https://images.ctfassets.net/5md7dhlbngv9/1MkCU5ArFsiuJaVd6MqndG/8e7b30f762ab0edf3e22d212d6be149f/img_sec0101_2025.svg?){kind=small}
Increase corporate value
![[graph]応募動機2/3 2025](https://images.ctfassets.net/5md7dhlbngv9/62d38IR7wDnDIdFqEVi0y2/daa7ed9ac82cad80d9a705de3517e475/img_sec0102_2025.svg?){kind=small}
Receive a third-party evaluation of design
![[graph]応募動機3/3 2025](https://images.ctfassets.net/5md7dhlbngv9/2GwycS8Wj4Xoo0id32120g/6ec47a3d0cd2e03c27b8db73fe89e37c/img_sec0103_2025.svg?){kind=small}
Effects of winning the award
*The following are the top three answers
Increased the motivation of the related people
![[graph]受賞後の効果1/3 2025](https://images.ctfassets.net/5md7dhlbngv9/5mlmrL418Pzoif4me3iLiU/27bec3531112605e175bd19063b9f73c/img_sec0104_2025.svg?){kind=small}
Increased the popularity
![[graph]受賞後の効果2/3 2025](https://images.ctfassets.net/5md7dhlbngv9/5PN5yKlQJ4QzpIYzvULpps/07ef29b3b1e99232daf18b1bcab32341/img_sec0105_2025.svg?){kind=small}
Increased credibility with the customers and business partners
![[graph]受賞後の効果3/3 2025](https://images.ctfassets.net/5md7dhlbngv9/41tw4FxffM8M5mhVVXSkD4/8f4b097a020da29f5c359cffcf26db14/img_sec0106_2025.svg?){kind=small}
Due to the improvement in industry evaluation, website traffic has increased.
During negotiations,it becomes the main opportunity for product adoption.
Receive interview requests from newspapers and other media.
Experience an improvement in recruitment efficiency.
Winning the award prompts the launch of long-term internal projects within the company.
Process for GOOD DESIGN AWARD
Application period
April 1, 2025 13:00JST ~ May 22, 2025 13:00JST
Award announcement
October 15, 2025
Award promotion starts from this day
Application & 1st screening
Early April ~ Late June
Application period ~ Notification of the 1st screening result
2nd screening
Early July ~ Late August
2nd screening information registration ~ Notification of the 2nd screening result
Preparation for award announcement
Late August ~ Mid October
Release Information exhibition information registration ~ Award announcement
Award PR
Mid October ~ March of the following year
GOOD DESIGN EXHIBITION and yearbook publication
Q&A
FAQ
Why choose the GOOD DESIGN AWARD?
